Posts

Self Storage Tools For Success: Radius +

Here's a quick tool I use frequently when evaluating current self storage competition and projects coming into an area. Radius+ is a fantastic tool that everyone in the self storage industry should make themselves familiar with. Check Them Out https://www.radiusplus.com/ Hey, everyone. Thanks for joining me here for another three minutes with three mile, but it'll probably go a little bit longer than three minutes. Uh, anyone wanna talk about tool that I love using with my self storage clients of the sites that I managed and sites that I do consulting with. I've used it with some of the challenges i've done in the past. It's just a really helpful tools that i'm just going to scrape the surface just a little bit of what it can do. But it's something that could be really beneficial for again for owners and managers. I just kind of get more of, ah, feeling, you know, for what's going on in their area with competition and pricing and news that's co...

Self Storage on Tik Tok

Jim chat's with Frazier Robison and his journey in self storage on documenting on social platforms such as Tik Tok. So the big question is this. Are those in the self storage industry like us going to be successful in today's market? That's the question, and this show will give you the answers. My name is jim ross, and welcome to the self storage show. Hi, everyone this is jim ross and the self storage show. It's been a minute, but we're back recording some new episodes. Got a lot more content coming out here the next weeks and months coming up. So we're looking forward to it. But yeah, we're kind of starting off with the big here. You got frazier robinson with me today. How's it going, frazier? And i'm doing well, good. And maybe some people like who? But it's it's kind of funny how i, you know, i'm always kind of keep my eyes and ears to the ground on what's going on and who's in the storage business and of all places, my da...

Build Value in Every Call

Jim secret shops self storage sites and gives evaluations on high to boost conversions and increase the revenue for your self storage property.   Hello, this is kevin can I help you? Yeah, I was calling to see if you have any storage available? Um, what size are you looking for? Trying to think, trying to figure that out, actually. Something a little bit larger, its my whole house. So, how much furniture, big appliances, anything like that? Uh, its three bedrooms worth of furniture. So your standard, I guess. What? Mattresses, and, uh, chest, drawers, that kind of stuff. Uh, no appliances, though. I don't have to worry about bringing that with me, got ya. So for that, i'd recommend about a 10 x20. Should be enough. It's about 200 square feet. Um, they're currently going for $155 a month. Okay. Just writing that down. Okay. Got it. Um, we do require all of our tenants to have some form of insurance on their goods for your convenience. Um, if you're say homeown...

Don't Just Jump Right to Size and Price

Can help you? Yeah. I was calling to see if you have any storage available? Um, I have 10x20's available they're $185 a month. Okay. Just write that down here. A 10x20 is that what you said? Yeah, and all my other smaller ones I believe were all taken right now. Okay. Got it. All right. Guess, that's it. Yeah. Okay. Yeah. Let me know if you want to get that set up, we can do electronically, or I could meet you up there and do that all right. Sounds good. Thank you. Thank you. Bye. Wow okay, that was that was short and sweet. Uh, about a minute into it. Uh, when it comes to these calls, even when you're full. Okay. You still wanna have ah, framework? To these things. You know, if you heard anything things i've done in the past with these ever call counts series, is you have a greeting, you build some rapport , build value in what you have. Qualify, you know, their needs. Get the pricing and then reserve a confirm. Ah, sounds like, you heard it. Just skip right...

Who's Got Your Customer?

Hey, it's jim. On this segment of three minutes of three mile. I want to talk about a question that I often ask myself, and that is who's got my customers? Okay, when i'm running a facility with my property management company or if i'm doing a consultation with somebody, i'll ask them that. Okay, who's got your customers? And sometimes it kind of takes people back a little bit. Well, quite frankly, your competition does all right. We can't create a demand for storage. You know, people need it when they need it. Okay? But it's our job to market ourselves correctly so that people decide that they are in need of storage. That your top of mind and they are calling you versus your competition. So again, you ask yourself that question. Who's currently getting my customers? Because I guarantee you you're not getting not getting all the rentals in your area. It's otherwise you're you're competition would be empty. All right, so so why i...

I Can't Compete Against Them

Hey, it's jim. About six months ago, I took over management of a location. I remember this owner saying, in the last year has had three new competitors. There's a there's a running theme of three you're going on, but you have three new competitors open up in this market. Him saying that they were new or training. You know, he just he said the words that I can't compete against them. And maybe you've said the same thing. You know about new competitors coming into your market, okay? And so we sat down, we broke down everything. Step by step on the necessary actions that it was gonna have to take where he was now to where he wanted to get to. And you know those steps. It's kind of what we're gonna be talking about in these segments here. But I did that with the owner and totally had that were on the same page where he wanted to get to you. Okay? And I don't care what color's. The doors are for your competitors. Okay? If you do the necessary thin...

What Do You Do For A Living?

Hey, it's jim. Uh, this segment of three minutes with three mile. I just had a funny phone call that prompted me to record this segment. I was doing an interview with, um, guys doing kind of like a virtual booth kind of a deal for their business and just in conversation, you know, ask me, what exactly do you do for a living? And it made me laugh, because again, i've been in the storage industry for 20 something years now, we'll quit counting after 20 but in a long time, okay? And of course, you see me making content with the video is in the podcast in the summits, great, but do they, you know, what do you do for a living? No, that's not it. Okay, I do those kind of things to just give back to the industry. It's a great way to network. Quite frankly, get the name out is fantastic. And I talked about earlier. It's how I learned to talking with everybody else with the summits in the podcast. That's how i'm kind of keeping my finger on the pulse on what...